Chevolet logo - Inverness, FL

History of the Chevrolet Bowtie

Chevolet logo - Inverness, FL
Chevrolet’s logo is filled with fascinating history!

On the front end of every Chevrolet is an iconic symbol—the Chevrolet bowtie. The history of this symbol is actually shrouded in mystery. There are a few contradictory stories about where Chevy founder, William C. Durant, got the idea for the bowtie.

Durant himself said he was inspired by a design he saw on some wallpaper in Paris. He apparently tore off a piece of the wallpaper to show his friends saying that it would be a good design for a car nameplate.

Another story, which came from Durant’s daughter, Margery, was published in her book, “My Father,” in 1929. In it, she wrote that her father frequently sketched out nameplate designs on napkins during dinner and one day between “the soup and the fried chicken” he drew the Chevrolet bowtie.

A third possible story comes from Durant’s wife, Catherine. A 13-year-old interview was published in a 1986 issue of Chevrolet Pro Management Magazine. In the interview, Catherine says her husband saw an ad in a newspaper while they were on vacation in Hot Springs, Virginia, in 1912, and said the design would be a “good emblem for the Chevrolet.”

Wherever the Chevrolet bowtie came from, here at Love Chevrolet, we are proud to be a part of this iconic brand and share in its rich American legacy.

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