The Chevrolet Truck Legends program is a new program from Chevy that celebrates owners of Chevy trucks with over 100,000 miles on them. The program is meant to connect a growing community of loyal Chevy fans and offer exclusive benefits. More than 5,000 owners have joined since the pilot program launched last September.
Members of the program are rewarded with exclusive Truck Legends memorabilia, like branded hats, decals, mileage milestone and number of vehicles owned decals, and more, and many Chevy dealerships will offer benefits to members as well.
The national launch of the Chevrolet Truck Legends program also coincides with the 100-year anniversary of Chevy trucks. The Chevy Trucks Centennial celebration will take place at the State Fair of Texas, ending with a Centennial Celebration at the Texas Motor Speedway on Dec. 16.
Chevrolet Trucks Marketing director, Sandor Piszar, said the program has been a hit with Chevy owners and has given Chevy a chance to hear their stories. If you have a Chevy truck with 100,000 miles or more, or you’ve purchased or leased two or more new Chevy trucks in your lifetime, you are eligible to become a member and connect to a huge community of other Chevy Truck legends.
To find out more about the program, give us a call at Love Chevrolet today!